What if there were a way to build apps faster and more effectively with a lot less investment? You’d likely see an explosion of apps hit the market from companies all over and with many different purposes. That’s an excellent description of the app market these days, and that way to build apps faster and more efficiently does exist.

It’s called the application programming interface (API), and it represents a major leap forward in app development.


Why Are APIs a Must-Have in Any Development Operation?


APIs are a vital component in app development thanks to several key features.

APIs are efficiency powerhouses. Several major company software developments have emerged as a result of APIs, which provide basic groundwork for others to use. For instance, Uber’s platform depended heavily on APIs from Twilio and Google for its construction – with some suggesting that Uber may never have existed without API support. APIs also represent substantial time savings; they may not be vital to the start of a business, but they can trim time off development by allowing developers to not spend time reinventing the wheel.

APIs demonstrate effectiveness. While Uber required APIs to help get off the ground, it didn’t work that way forever. Uber actually offered an API for others to download after it launched successfully. An API represents access to data held by the company that created it, so a company that releases an API clearly has data other users are interested in.

APIs work well with other systems. Many APIs are specifically set up so that they work well with other systems that are currently in place. Demonstrating interoperability in an API helps make the case that the releaser’s other tools will do likewise. A properly-constructed API becomes a sales pitch for the rest of a company’s software tools.

APIs fuel engagement. An API can effectively take at least some parts of what a company does directly to the Web. Coupled with some robust and well-monitored comments tools, this makes it possible to pull input from the end user and get ways to improve not only the API but also the data involved. It’s a great conversation starter between the company offering the API and its users.


How to Better Put APIs to Work in Your Business


Harnessing the API effectively can be as simple a process as getting in touch with us at thinQ.

Our line of voice API integrations will help bring the power of the API to your voice communication needs and make a good thing even better. Just reach out to us to get things started and make the most of your voice communication tools with API support from us.