Call routing services can save the day in an emergency.Emergencies and disasters are realities of life. Unfortunately, many businesses inadequately prepare for these inevitabilities.

Even interruptions of service that encompass short spans of time can result in an establishment having to relocate or suspend operations. This can bring about cascading cash flow woes that are often exceedingly difficult to overcome. An alarming number of businesses that are forced to suspend operations in such cases never reopen. Connectivity failures on critical systems can dramatically impact revenue regardless of the cause, and it is the business owner or manager’s responsibility to do everything possible to avoid calamitous outcomes.

The Importance of Preparation and Communication
Today’s business infrastructure dictates that responsible parties avail themselves of existing support structures to ensure seamless delivery of services in times of emergency. Communication is key regardless of the particular business type. In the event of an emergency or disaster at a company’s location (or in the city in which they are located), customers in distant, unaffected areas will only perceive inefficiency if their needs go unmet. Effective call routing services can be one of the best safeguards a business can have in an emergency situation.

Call Routing Services: An Indispensable Insurance Policy
Intelligent call routing software largely removes the burden of disaster or emergency management from the manager or business owner during critical periods when efforts should be focused on keeping the business running smoothly. This is particularly important in the event of a natural disaster. For example, should an establishment’s business phones or another critical component of the business infrastructure fail, calls can be routed to an unaffected location.

In the event of a partial or wholesale failure of systems, this can take the burden off of operators and technicians who are already working to mitigate the effects of the crisis. Finally, one of the most notable advantages of call routing services is the ability to customize. A business can format several different routing profiles in order to make certain that calls can be routed to various locations or call centers in the event of an emergency or disaster.

Talk with thinQ today about our disaster recovery solution in the cloud to route every call around trouble spots!

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