Texting and making a call is easy, right?
That’s true on an individual scale when we reach out to a friend or colleague. And that is why your customers love to call and text your business when they need you. But it gets a lot more complicated when you need to integrate texting and phone calls on an enterprise scale.
That’s why many businesses like yours choose Twilio to manage that need. It’s one platform that helps you connect with your customers and prospects without having to hire a team of developers to keep it all running smoothly and scaling it up and down based on your minute-to-minute needs. You spent time and money getting it to work really well and ensuring that your team can focus on supporting customers, not troubleshooting calls and texts.
The big drawback? It can get really expensive as you grow.
How to Dramatically Reduce the Cost of Scaling SMS and Voice Traffic
The quick fix is to bring your own carriers into Twilio. Many of the costs of using Twilio for large-scale applications come from the fact that Twilio sends all your messaging and incoming calls through one carrier – and you have no way of knowing which carrier that is. As a result, if there are errors in delivery or call routing, you likely have no way of knowing where the errors occurred or what you can do to fix them.
Ability to scale past one or two calls per second can be expensive as well. Early on, that limitation may be reasonable, but when your business grows or hits busy periods, you need to be able to scale to 10-20 calls per second without huge and unplanned cost increases. And SMS? You’re limited to one or three messages per second per number, and increasing that capacity also adds additional costs.
How thinQ Gives You Massive Scalability at the Lowest Price Point
thinQ’s easy-to-implement API allows you to scale without these dramatic cost increases by using a 40+ carrier network that is fully transparent, so you know where calls and messages are going and what it’s costing you. What makes it so easy is that it just controls the routing of calls, while Twilio still does the things they are best at: managing and manipulating your calls. And all you need to do to add thinQ into your Twilio system is make a few tiny changes to the code.
More important? thinQ does this at a typical cost savings of 40% to 70% because we can offer the best pricing on calls and SMS. thinQ also does not use the short codes that limit sending capability and increase costs. Instead, we daisy-chain sending among standard 10-digit numbers and toll-free numbers to increase capacity without increasing cost. And by spreading delivery over many carriers, we provide redundancy and ensure that one carrier going down doesn’t doom your time-sensitive campaign to fail or cause your call center to reject calls from customers who need help now.
Ready to see if thinQ can help you scale and connect with customers while controlling costs? Contact us for a no-obligation consultation today.