Twilio has long been built on the back of platform evangelism – reaching out to other solutions to make its own platform better through improved service diversity and robust operation. Keeping that point in mind, it becomes quite easy to see why bringing your own carrier to Twilio is such a good idea, one that may, in fact, be the best idea you can have using Twilio as your usage grows over time.
Why Bringing Your Own Carrier is a Smart Idea
Bringing your own carrier to Twilio offers a few unique advantages over other strategies.
Take advantage of a great partnership. Breaking up a good team puts an unnecessary burden on the end user, so accommodating the team just makes sense. Twilio’s focus on platform evangelism opens up the possibility, and taking advantage of the possibility allows firms to stick with their own known quantity in carriers.
Sometimes it’s the only option as you scale. Establishing coverage takes time. Sometimes, there are places where a current roster of available carriers – like those at Twilio – just can’t reach. At least, not yet. So for those who want access to the range of services available, but already have a carrier, why turn them away? Whether your current carrier is your current carrier with good reason or just by default, accommodation is available either way.
Integrate additional features. Some users may just need some extra capability or diversity in their current setup, which prompts the need for adding specific carriers in particular. By bringing a carrier with them, users can access SIP Interfaces to work with such useful tools as conferencing, routing calls to web-based real-time communications (WebRTC) capabilities, or just accessing an interactive voice response (IVR) system.
While Bringing Your Own Carrier Is Certainly a Good Idea, There is a Better Way
If you like your carrier, thinQ improves on that concept. Maybe you already have a great carrier, but if you want the best carriers – 40 and counting – just turn to us. We eliminate the enormous time investment needed to negotiate with carriers through our ongoing carrier negotiations. We give you the power and flexibility to choose the carriers you’d like to have in route, and we prevent you from getting locked into a flat rate that leads to overpaying.
thinQ is better because you can bring all 40 of our high-quality carriers to Twilio in 60 seconds with a single code change, so the cost of switching is minimal. Our Least Cost Routing (LCR) engine finds you the best rate for every call, provides built-in redundancy to mitigate outages, and give you the tools to troubleshoot call quality issues instantly. Learn more.
thinQ is your perfect partner for achieving the lowest costs on the highest quality calls – all without having to deal with carriers or make big changes to your Twilio code. Request a test account today and bring the savings, flexibility, and multiple carriers that Twilio lacks.